He calls himselfs "penguin man" and has penguins in all his property listings. So far, he has 20 of them. Sometimes he dresses himself as one....
"I have patent-protected everything that comes with penguins and homes."
Bo Lingserius, one of Stockholm’s most appreciated real estate agents for over 30 years, has a unique approach to marketing his listings. Bo’s use of penguins in his listings has shown to be a success.
"I love penguins. They are very nice and social, faithful to each other throughout their lives, and both the mother and the father take care of their children equally. It is nice."
It all started years ago when Bo had to organize a photoshoot of a newly listed apartment in Stockholm, right before he had to attend a formal dinner party. Bo had no time to return home after the photoshoot to get dressed for the party, so he decided to turn up wearing a tailcoat suit. The photographer decided to include Bo in all of her pictures, and it has shown to be the right choice. The listing received over 500.000 clicks after just a couple of days. Over 200 people came to the open house viewing, and Bo was of course waiting for them there - wearing his tailcoat suit. This was noted by the media who named him the "penguin man". Since that day Bo’s penguins have followed him on all listings.